Is Chalk Paint® decorative paint really that different?
Chalk Paint® is like NO OTHER PAINT! It gives you the freedom and flexibility in painting without any prep work — no stripping, sanding, and priming before painting. Water-based Chalk Paint® is made with extremely low VOCs, making it safe for you and the environment. And it has virtually no odor!
Is Chalk Paint® new?
Developed by Annie Sloan 20 years ago, Chalk Paint® was introduced to the United States in July 2010. Today, more than 300 stockists carry Chalk Paint® and other products from Annie’s home décor line, including imported French fabric.
Annie developed Chalk Paint® specifically for painting furniture. She was frustrated with the paints (or lack thereof) available, so she developed a versatile paint to use in a variety of applications with a true, rich, and vibrant color palette.
Chalk Paint® is very easy to work with and allows you to be creative as you want by avoiding the technicalities of preparation (sanding, priming, etc.). It adheres to almost any surface — wood, walls, metal, matte plastic, concrete, terra cotta and more. Annie designed her paint to mix intelligently and easily, so you can create your own beautiful shades. By adding Old White to any color, you can create a limitless palette! Chalk Paint® dries to a matte finish which can be left alone or sealed with Annie’s soft waxes (or lacquer for floors). Any pieces can be easily “antiqued” by applying dark wax to select areas and wiping it off. The result is a beautiful Old World finish with the instant patina of history.
Annie Sloan currently offers 31 decorative and historical rich colors, with a palette based on 18th century European furniture.
Chalk Paint® decorative paint by Annie Sloan is manufactured in Kansas City, Missouri, and distributed by Annie Sloan Unfolded.
Is the premium price worth it?
A quart-size pot is $36.95. After you use it, you will see it’s worth every cent. Save time and money! No need to strip, prime or sand. No stripping agents, primer, or sanding materials.
One pot will cover approximately 140–150 square feet, depending on the surface you are painting.
As you paint, you will quickly notice Chalk Paint® covers more and uses less than traditional paints. Since Chalk Paint® is not mixed with any black pigment, it provides you with a higher quality product and richer pigment. The versatility of the paint is unmatched. You can simply mix any Chalk Paint® color with Old White or Pure White to achieve any tint you desire. You can also mix various colors to create an endless palette.
Chalk Paint® dries very quickly, allowing you to finish your project and move on with your life! One Stockist had a few clients who were able to paint four complete pieces start to finish and back in place in one afternoon. And they used about half a pot of paint!
When you add up the time, money and paint saved, the price is definitely worth it.